Trading Technology is read by the people choosing a trading platform, buying a white-label stack or picking a liquidity provider, plus the prop-firm operators, brokers and funded traders around them. If you sell platforms, trading software, infrastructure or funded accounts, this is the audience. Releases go live within one business day, on a permanent URL, clearly labelled as paid.
Audience figures are not published here. The newsroom relaunched in October 2026 and will publish its first measured quarter rather than an estimate; the analytics export is available on request with any rate enquiry.
| Reader | Share | Reads most |
|---|---|---|
| Funded & evaluation tradersRetail, self-directed | 39% | Prop Firms, Futures |
| Prop firm operatorsFounders, risk, ops | 22% | Platforms, Software |
| Brokers & white-label buyersSales, integrations, ops | 18% | Providers, Platform Directory |
| Platform & software vendorsProduct, partnerships | 14% | Platforms, Providers |
| OtherPress, legal, recruiters | 7% | Standards, Directory |
Roughly half the audience sits in Europe, with the United Kingdom, Spain and Germany the three largest single markets; North America is the fastest-growing, driven by the Futures section. The Spanish-language archive continues to bring in Spain and Latin America on the original guide URLs.
Placements can run across the whole site or be scoped to a single section. Scoped runs cost less and convert better, a white-label integration announcement in front of Platforms and Providers beats the same release shown to everyone.
Full geography and device breakdown is in the media kit (PDF, on request).
€390per release
Your announcement, your words, published on a permanent URL and labelled as a paid placement.
Platforms · Software · Providers · Markets
rel="sponsored"€890per feature
A longer, better-made piece written with our editors, still labelled paid, but built to be read rather than skimmed.
rel="sponsored"€2,400per month
Continuous presence on one section, Platforms, Software, Providers or a market, for companies running an always-on programme rather than a single announcement.
Rates shown are indicative and confirmed on enquiry. Agencies placing four or more releases per quarter are invoiced monthly; single releases are paid before publication.
Send the release, the target URL and the section you want it in. A draft is fine, we will tell you what needs to change before it can run.
We read it against the list below. This is a compliance check on the copy, not an endorsement of the company or its claims.
You get the publish slot and the final URL before anything goes live, so an embargo or a coordinated launch still works.
Live on a permanent URL with the paid label, indexed, and listed in Press Releases. No expiry, no takedown after the campaign.
Paid placements carry a "Press release" or "Sponsored feature" label at the top of the page, sit on a visually distinct background, and open with a disclosure naming the company that paid. Outbound links carry rel="sponsored".
Paid items never appear in the Latest column, never carry a staff byline, and are excluded from the Platform Directory and the Prop Firm Index. No advertiser sees editorial copy before publication, and no advertiser can influence a directory entry, an index score, an ordering or a removal.
Factual errors in editorial work are corrected in place with a dated note at the foot of the article. We do not silently edit published claims.
For paid placements, the company that supplied the copy is responsible for its accuracy. We will append a correction on request from the submitting company, or remove a release entirely if a regulator requires it.
No. Every link in a paid placement carries rel="sponsored", which is what Google's own guidelines require. Sites that sell dofollow links in sponsored content lose the ranking they were selling, and take the buyer's page down with them. The value here is placement in front of a buying audience on a permanent, indexed URL, not a link signal we would have to hide.
On the Press Release tier we publish your copy after a standards check and light copy-edit. On the Sponsored Feature tier our editors write it from your brief, with your sign-off before it goes live.
No, and this is the one thing we will not negotiate. Nobody can pay to be listed, removed, moved up, or to change how a capability or a term is described. Directory entries come from each vendor's published documentation and are re-checked quarterly; index entries come from each firm's published rulebook and are re-checked weekly. If either were purchasable it would be worthless to the readers who make it worth advertising against.
Yes, and it costs nothing. Send documentation and demo access and we will add or update your directory entry, and schedule a review when the section calendar allows. Review outcomes are not for sale and we will not show you the copy before it runs, but a wrong or out-of-date directory entry is a bug and we will fix it the same week.
English and Spanish. Spanish releases run on the Spanish archive with an English summary linked from the relevant section.
Not by us. URLs are permanent. We will append a correction at the submitting company's request, and will remove an item if a regulator requires it.
Single releases are paid before publication by bank transfer or card. Agencies and partnership clients placing four or more items a quarter are invoiced monthly on 14-day terms.