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dxFeed targets indicator sellers
DxFeed is pitching its dxScript engine to firms that charge for trading indicators, ahead of a TradingView policy change. From Sunday 1 November 2026, creators of invite-only scripts will have to sell access through TradingView's Marketplace. Sellers who accept payment elsewhere risk having their scripts blocked.
DxFeed, a subsidiary of Devexperts, presents dxScript as a component firms can place inside products they already operate. The company says brokers, fintech firms and indicator sellers can retain their branding and commercial model, without building a scripting language themselves.
The engine launched in July as a JavaScript-based language operating on dxFeed market data. Backtesting and signal alerts were identified as later additions. Devexperts had introduced DXscript in 2021 for traders creating indicators, then opened its DXcharts library to custom JavaScript indicators in March.
According to dxFeed, an AI agent in dxScript converts trading instructions written in plain language into code. TradingView took another approach in September, linking accounts with ChatGPT and Claude for access to market data, screeners and alerts.
Marketplace terms affect seller revenue
TradingView's Marketplace had 52 paid offerings on 28 October 2026, priced between $4.99 and $199 a month. That count was unchanged from Tuesday. The company said in August that more than 1,000 authors had applied to its Creator Program. A Finance Magnates count reported the Marketplace figures.
TradingView's Creator Program terms specify a 0% platform fee with no end date, after an earlier version set that rate at least until October 1, 2026. MetaQuotes takes 20% of sales in the MQL5 Market, while Spotware keeps 30% in the cTrader Store it opened to algo developers in December 2024.
The integration question
For firms considering dxScript, the operational decision is whether to embed a scripting layer in an existing product instead of relying on TradingView's Marketplace. DxFeed says customers can keep their branding and commercial model, but its announcement does not specify licensing charges, hosting responsibilities, data entitlements or a migration path for existing scripts.
Operators will need to establish who runs and updates the engine, how scripts are tested against market data, and whether backtesting and signal alerts are available now or remain planned additions. They should also clarify where seller billing and customer support sit. Those details will determine the integration and support workload, and the source does not provide them.
