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IC presented a refreshed identity at Money Expo Abu Dhabi 2026, recasting a forex-focused brand for a group operating across multiple regulated entities. The change is not limited to a new visual mark: the company says it has secured ic.com, is placing its trademark at group level and is consolidating customer information into a Customer Data Platform.
For technology and operations teams, those workstreams meet in the live estate: web addresses, client records, attribution and the materials used by regulated businesses. IC says its operations span entities regulated by ASIC and CySEC, with applicable MiFID II requirements, and serve retail, institutional and partner clients across a dozen languages and scripts.
The group is rebuilding brand infrastructure
IC says its former name suited a business centred on forex, but no longer reflected its broader group structure. The company now operates across jurisdictions and product lines, while clients and partners communicate in languages including Arabic and Mandarin, as well as languages using Cyrillic scripts. It argues that the shorter IC identity is easier to display and use across those markets.
The domain acquisition is a central part of the change. Previously, IC says, regional and entity websites were spread over separate addresses, leaving search authority and link histories divided.
Moving to ic.com is intended to bring that accumulated online value together. The company also says control of the address reduces the risk of impersonation and misdirected traffic associated with a domain held by an outside party.
Ownership of the trademark is also changing. IC says the group will hold the brand, while each regulated operating entity uses it under a formal intercompany licence.
That arrangement is intended to let the group add, restructure or close an entity without transferring ownership of the identity clients recognise. The company also points to potential licensing for joint ventures, partners, franchise-style arrangements and white-label products.
One name is expected to affect campaign management as well as legal structure. IC says regional brand variants have led its paid search and social activity to compete for the same brand terms.
A unified identity could reduce that internal overlap. The company also expects partners and introducing brokers to promote a shared name, and says the structure may make it easier to present multi-asset trading, institutional services and wealth services as parts of the same group.
IC says the brand work has also enabled a move towards a single customer record, bringing together information that had been held in separate regional and entity systems. The company says one domain and a consistent data schema improve the completeness of marketing attribution across paid media, search, referrals and direct visits. It also cites continued AI investment for onboarding, verification, market content and support.
The transition spans entities and markets
The company says it trialled the identity through its TGR Haas F1 Team partnership, using Abu Dhabi 2025 to gauge audience response before changing client-facing materials. It later showed the updated identity at Money Expo Abu Dhabi 2026. IC was awarded Best Global Execution at the event, according to the company.
The wider change reaches beyond marketing: IC says the rollout involves legal-entity documents, regulatory disclosures, compliance-approved communications, partner materials, platform interfaces and physical assets. It required coordination among thousands of employees in international offices, with different regulatory approval requirements across jurisdictions. The company describes the exercise as a test of its ability to deliver a group-wide change under those varying controls.
The company has not specified a completion date for the full rollout. Its account of the project, first reported by Finance Magnates, says early responses from clients and partners have been positive, but that it is too soon to draw statistically meaningful conclusions.
What this changes for operators
The move puts domain management, brand governance and client-data consolidation on a shared delivery path. Operators need to establish which entity owns each web property and client record today, and how those assets map to the group-level trademark and the planned common data model. The source does not detail the migration sequence or the systems involved.
Before each regulated entity adopts the identity, teams will need to establish what changes in its disclosures, client communications, platform interface and partner materials, and who must approve each change. They should also check how regional URLs and tracking tags will be handled, and whether historical referral and campaign data can be reconciled against the new domain and schema. The source does not specify redirect plans, data-retention arrangements or technical controls.
For risk and operations leads, the unresolved questions include how the intercompany licence is reflected in entity controls, how client records are matched across the former regional systems, and how attribution quality will be monitored after consolidation. IC says its single customer view is intended to improve marketing measurement; the implementation detail and timing for that work are not given.
