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Europe and APAC widen their lead
FM Intelligence's Q3 2026 Heat Map places India back at the top of FX and CFD interest, even though its share eased slightly. The ranking records audience attention; it does not establish how many viewers become customers.
Europe's portion rose from 39.7% in Q2 to 42% in Q3, an increase of 2.3 percentage points. APAC also grew, moving from 29.3% to 30.5%. The distance between the regions reached 11.5 percentage points, compared with 10.4 points in Q2. Together, Europe and APAC accounted for 72.5%, up from 69%.
North America loses relative weight
North America had the quarter's largest reversal. Its share dropped to 14% from 19.9% in Q2, a decline of 5.9 percentage points. Europe's Q3 share was exactly three times North America's, leaving the latter with roughly one-seventh of measured interest rather than almost one-fifth.
The other three regions all added share. Latin America reached 4.7% from 3.6%, Africa climbed to 4.7% from 3.8%, and MENA rose to 4.1% from 3.7%. Together, they represented 13.5%, versus 11.1% in Q2. North America was the sole region to retreat; the data records the redistribution but does not explain its economic or market causes.
- Europe: 42%, up from 39.7% in Q2.
- APAC: 30.5%, up from 29.3% in Q2.
- North America: 14%, down from 19.9% in Q2.
- Latin America: 4.7%; Africa: 4.7%; MENA: 4.1%.
The integration question
The figures, first reported by Finance Magnates, describe where online interest is concentrated, not the performance of a broker's acquisition funnel. They provide no conversion rate or account-opening totals. For operations teams, the change is a reason to compare audience geography with actual applications, funded accounts and support demand before drawing conclusions about customer growth.
That comparison depends on what the underlying analytics count and how consistently geography is assigned across web analytics, CRM and onboarding records. Do those systems distinguish a visitor from a qualified lead and a funded client?
Do regional dashboards use the same definitions? The source does not answer those questions, so the figures alone cannot determine whether staffing, localisation or infrastructure needs to change.
