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Plus500 plans one US interface
On 13 October 2026, Plus500 said it intends to launch a single US trading app in the first quarter of 2027. The company has conditionally agreed to acquire Hedge Capital Markets, a US broker-dealer registered with the SEC and a FINRA member.
Plus500 plans to build the app on its proprietary technology, bringing futures, ETFs, prediction markets, options, stocks and other SEC-regulated products into one interface. According to Plus500, US retail investors now have to switch among separate accounts and trading services to access different asset classes.
It has assigned dedicated R&D resources to the project, which it describes as a strategic priority. Plus500 expects the app to support engagement, retention and monetisation, and plans to take it to more geographies after its US launch.
Hedge adds securities market access
The deal would move Plus500 into the SEC-regulated part of the US market. Hedge, founded in 2021 by Kyle Al-Rawi and Yash Khandelwal, gives US retail investors access to exchange-listed securities such as stocks and ETFs, and is a SIPC member. Plus500 will use existing cash to fund the acquisition. Completion depends on customary conditions, including the end of a notice period and FINRA approval under Rule 1017.
David Zruia, Plus500's CEO, said Hedge would provide direct access to the US securities market. Hedge staff are due to join the New York hub, which Plus500 established to work alongside its Chicago operations.
Plus500 already operates under CFTC regulation in the US, clearing and executing futures and prediction-market trades for retail and institutional clients. It has introduced prediction-market contracts, including those from Kalshi, under its Plus500 Futures brand, and CME and FanDuel selected the firm to clear their prediction-market product.
The first-half 2025 results showed revenue up 4% to $415.1 million, with futures expansion driving growth. As Finance Magnates reported, CMC Markets has a three-phase plan that starts with a UK multi-asset platform and concludes with payments and banking products. NAGA, Swissquote, Tradu and XTB have also announced or launched app plans. XTB CEO Omar Arnaout has described an all-in-one app as the goal, while CFDs still accounted for 98% of the company's revenue.
| Measure | Figure or timing |
|---|---|
| Planned US app launch | First quarter of 2027 |
| Hedge founded | 2021 |
| Plus500 revenue in first half of 2025 | $415.1 million, up 4% |
| CMC Markets roadmap | Three phases |
| CFDs as a share of XTB revenue | 98% |
What this means on the desk
Operators should establish how the app will connect futures and prediction-market services with securities trading. Which systems will own order routing, positions, cash balances and client reporting across the product set? The source does not specify the app's architecture or how existing accounts will connect to it.
The acquisition also leaves questions for teams handling compliance and operations. What changes will be needed to reconcile activity across the CFTC-regulated business and the SEC-registered broker-dealer? How will responsibilities be divided between the New York and Chicago teams, and what reporting workflows will change when Hedge joins?
Before launch, operators will need answers on whether clients use a shared account across products or separate account structures, and how trades and balances will be represented across the interface. The source does not detail migration plans, integration requirements or operating costs. Those remain points to clarify when planning system changes and the reconciliation and reporting work they may require.
