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Formula 1 car on a circuit, representing the sponsorship platform used by Forex and CFD brokers.

Retail FX 30 Oct 2026 3 min read

Forex brokers turn Formula 1 deals into year-round marketing platforms

Ampere Analysis estimates Formula 1 sponsorship topped US$3 billion, while team arrangements can cost US$5 million to US$20 million per season, before larger deals.

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Formula 1 car in the pit lane, illustrating the racing sponsorships used by Forex and CFD brokers

Retail FX 30 Oct 2026 3 min read

Forex and CFD brokers deepen their Formula 1 sponsorship push

Formula 1 reached more than 830 million fans after 12% year-on-year growth. Reported sponsorship spending exceeded US$3 billion, with financial services the second-largest category.

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