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Elsergany takes a regional leadership role
Mohamed Elsergany has joined Exclusive Markets as Chief Executive Officer of MENA. He announced the move in a LinkedIn post shared by the executive. The appointment follows four years at PU Prime, where he held two senior roles covering the region.
At PU Prime, Elsergany spent two years and eight months as CEO of MENA, after one year and four months as Managing Director for MENA. Earlier, he worked at Swissquote as a Business Development Manager. The source gives his tenure there as four years and one month.
Brokers build regional teams
Regional hiring is taking place alongside changes to firms' permitted activity in the UAE. PU Prime obtained a Category 5 licence in Dubai in February. It allows firms to market products provided by offshore entities, but does not let them hold client assets or execute trades locally.
Other appointments include APC Prime's selection of Shadi Salloum, previously MENA Director at XS.com, as Global CEO in September, and Match-Prime Liquidity's January hire of Kareem Harras as Head of MENA, tasked with regional expansion. ACCM has outlined plans to enter MENA and Europe.
Capital.com appeared to be increasing its local presence through director-level recruitment in Bahrain and Azerbaijan. These developments were reported by Finance Magnates.
| Career detail | Time stated |
|---|---|
| PU Prime, total tenure | Four years |
| CEO of MENA, PU Prime | Two years and eight months |
| Managing Director for MENA, PU Prime | One year and four months |
| Business Development Manager, Swissquote | Four years and one month |
The integration question
The announcement identifies Elsergany's regional remit but does not describe any changes to Exclusive Markets' operating model. It leaves open whether the appointment affects local onboarding, client support, product distribution or the handling of execution and post-trade processes.
For operations and technology teams, the practical checks are the scope of the role, any changes to reporting or escalation paths, and whether local licensing or service arrangements are changing. The available details do not say that those systems or controls will be altered.
